Function or Fashion: Let’s Talk Shoes
Recently, I was part of a national fund raiser for Safe Space, a womens refuge center. The name of the event was called “Walk a Mile in Her Shoes“. It was the most fun, and painful, philanthropic events I’ve ever done. It is all men, walking 1 mile in red high heel shoes. That’s me, 2nd to the left, with my friends (left to right), Dr. Nick Cappola, Tommy Chiarenza and Dr. Clark Beckett.The only thing freakier than the muscular calves of the man walking in front of me, was the guy walking in front of him – that guy was walking just a little TOO good!
After I got home and told Bonnie (my wife) all about the crazy fun, then I had to bow down and give her kudos for wearing such horrific contraptions on her feet. I asked her why she would endure such torcher day after day? Her answer; “high heels just look so good”.
When everything is said and done, are we gonna kill ourselves in the gym to sculpt our physiques, just to put our “nerd” on to go back to the office? If we are going to work so hard to feel and look better, we should want gear that will accentuate our hard work. High heels may hurt, but they look so darn good.
Have My Cake & Eat It Too
What if we could marry the two – function AND fashion? I was in Boston late last week getting a unique behind-the-scenes look at a company that is making that happen. Class after phenomenal class, we had researchers and developers explaining the amazing research and engineering it takes to create functional gear. We then spoke to the merchandisers that research what the consumers are asking for in the form of workout gear. The people leading our discussions were intense about listening. They didn’t come up with a great idea and find a way to sell it. They looked to us, as a fitness professionals and consumers, to tell them what WE need.
Interestingly enough, this company lives and breathes fitness themselves. Their headquarters are built around a stellar state -of-the-art fitness center, and currently has over 1/2 their 1000+ employees at headquarters actively training in an intense training regime known as CrossFit. These guys are truly the creme de la creme of fitness. When it comes to development, they know what questions to ask. The amazing company I am referring to is Reebok. But lets call it Reebok 2.0!
(Here I am getting a workout in at Reebok CrossFit One. Totally awesome experience!)
I already liked Reebok because I loved all their cool colors and styles that have come out recently. But now I understand all the technology that goes into each shoe and how each style of shoe can help me reach my goals.
Reebok isn’t just designing stylish shoes. They are designing stylish functional shoes that can help you reach your goals. For instance, the Reebok Nano was born for function, even though it just looks like a pair of sweet kicks. This great functional trainer not only comes in awesome colors, and is totally customizable online, they have insane features like skid-proof soles that are great for plyo box jumps so you don’t slip and bust your a**, and a totally unique lug pattern (like a tire) on the outside rim of the sole for gripping climbing rope. A tougher sole for heavy abuse, abrasion resistant toe and a tough durable sole makes this shoe more than functional, it makes it successful.
If you are shoe shopping, you probably wouldn’t know all of the coolest features just by looking at it. It just looks like Reebok got fashionable. If you are in the market for a new shoe, you need to do your homework and check out some of the awesome info videos on Reebok’s website or youtube.
Here’s a Quick Review for the Nano from Austin, one of the guys we trained with this weekend in Boston.
Do you realize how successful you and I would be if we engineered our workouts and diets with the same philosophy as Reebok. What if we looked at our end goals first and developed our training around that. Think of the purpose you would have every time you showed up to the gym, knowing your plan of attack was completely designed to get you exactly the results you desired. For example; Dont eat a pizza and then figure out how it fits into your diet. Instead, develop you diet around your needs, tastes and desires.
Making a plan when you already know what the desired outcome is saves time, pain, and the potential of quitting. It is a sure proof way of surpassing your goals.
Get after it… stay after it!!!!
FitFluential LLC compensated me for this post. All thoughts and opinions are my own.
Posted on November 19, 2012, in PfiesterUrThoughtsOnThis, PFIT TIPS and tagged fitness, fitness fashion, fitness tips, getafterit, reebok, reebok crossfit one, reebok headquarters, reebok nano, reebok shoes, reebok technology, reebok tips, shoe function, shoe trends, training. Bookmark the permalink. Leave a comment.